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About VIVE
Vidas Importantes Vecindarios Elevado, (VIVE) is a project designed to educate and empower the Hispanic/Latino community to take action on matters that affect individual, family, and community health.
VIVE is organized by Latinos, for Latinos using culturally competent practices to address health equity. Our goal is to improve the health of our communities by developing leaders and advocates who want to join the fight against cancer.
Our first project is a five-year grant with the goal of reducing tobacco use, access, and secondhand smoke exposure in San Bernardino, Riverside, and Imperial counties.
We will improve the health of our communities by developing leaders and advocates against preventable cancers.
Through broad community outreach, data collection, interviews and focus groups of Hispanic/Latino communities we will determine areas of common concern related to tobacco health disparities.
Community organizing, leadership development and mentoring among Hispanic/Latino young adults and community leaders.
Education on the benefits of smoke-free and healthy stores to build and gain policy support.
Advocacy and strategic planning with residents, community partners, and county coalition members.
Implement a strategic communications plan for paid and earned media advocacy efforts.
Educate policymakers through educational packets, interviews, and meetings with community members.
Deploy several innovative evaluation tools including home-based air quality monitoring, observational surveys of tobacco litter and young adult tobacco purchase surveys, and youth led Photovoice projects to demonstrate the need for these policies, and/or to document the benefits of these policies once they are implemented.
Meet our amazing VIVE Team who gathered for a fun selfie at the 2020 ACS-CAN Ambassador Summit.
Pictured, from left is Melissa Curiel, Omar Gonzalez and Britney Bol.
The American Cancer Society Cancer Action Network (ACS CAN) is making cancer a top priority for public officials and candidates at the federal, state and local levels. ACS CAN empowers advocates across the country to make their voices heard and influence evidence-based public policy change as well as legislative and regulatory solutions that will reduce the cancer burden. As the American Cancer Society’s nonprofit, nonpartisan advocacy affiliate, ACS CAN is critical to the fight for a world without cancer. For more information, visit www.fightcancer.org.
Contact Us
Riverside Office:
6377 Riverside Ave.
Suite 203
Riverside, CA 92506
El Centro Office:
400 S. Eighth St.
El Centro, CA 92243
Funded by the California Department of Public Health-Tobacco Control Program 17-10569.